JEFFREY REARDON

ASA, Senior Director
Focused On Your Success

Mr. Reardon is a senior director with Sofer™ Advisors, LLC focusing on business advisory services related to litigation assistance, estate and tax planning, and business enterprise valuations for various privately-held and public companies. He has over 18 years of experience providing business valuations across a broad range of industries including retail, manufacturing, wholesale and distribution, information technology, construction, consumer products, healthcare, telecommunications, broadcast, food and beverage, homebuilders, agriculture, financial institutions, financial services, professional services and asset holding companies. Jay assists clients with succession and business plans, merger and acquisition transactions, litigation support, strategic planning, financial modeling and consulting for both private and public companies in the U.S. and internationally.

Jay provides comprehensive valuations for estate and gift tax purposes and management planning as well as other purposes. In addition, he provides valuations for financial reporting purposes (ASC 350-20, 360, 718, 805 and 820), warrant/option valuations, purchase price allocations and valuation of intangible assets such as customer relationships, patents, trademarks and trade names, technology, in-process research and development, and non-compete agreements.

CONTACT JEFFREY

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    Relevant Experience
    Valuation of closely-held businesses for estate and tax planning purposes, as well as to determine the value for the sale, gift, or transfer of new/additional interests.
    Valuation of various business interests for mergers, acquisitions, dispositions and corporate restructurings.
    Valuation engagements in accordance with Accounting Standards Codification (“ASC”) 805 relating to the recognition and measurement of identified intangible assets in a business combination such as workforce-in-place, trade names, customer relationships, technology, non-compete agreements, etc.
    Valuation engagements in accordance with ASC 350 relating to goodwill impairment testing.
    Valuation engagements in accordance with ASC 350 and ASC 360 relating to goodwill and long-lived asset impairment testing.
    Valuation engagements in accordance with ASC 718 relating to stock compensation.
    SPEACHES & PRESENTATIONS
    Business Valuation Post-Tax Cuts and Jobs Act”, RSM LLP, June 2018
    Panelist XPX South Florida “Valuation and Operational Efficiencies – Buyer and Seller Considerations”, March 24, 2022

    Sofer Advisors, LLC, Atlanta, Georgia
    Senior Director, Valuation Services, September 2022 to Present

    RSM LLP, Orlando, Florida
    Director, Valuation Services, October 2016 to August 2022.
    Manager, Valuation Services, October 2013 to October 2016.
    Supervisor, Valuation Services, October 2010 to October 2013.
    Senior Associate, Valuation Services, September 2007 to October 2010.
    Associate, Valuation Services, August 2005 to September 2007.

    Business Valuation Services, LLC, Orlando, Florida
    Analyst, January 2004 to August 2004.

    Smith Barney, Orlando, Florida
    Intern, January 2003 to June 2004.

    University of Central Florida, College of Business, Orlando, FL, 2003.
    Bachelor of Science in Business Administration, Finance, summa cum laude, honor medallion recipient

    • American Society of Appraisers, Accredited Senior Appraiser in Business Valuation (“ASA”)
    • Treasurer/Secretary, Central Florida Chapter of the American Society of Appraisers
    • The Appraisal Foundation (“TAF”)
    • National Society of Collegiate Scholars
    • Board Member and Vice Chair, Because One Matters
    • Board Member, Georgia Tech Men’s Lacrosse Team
    • Board Member, Good Samaritan Health Center
    • Board Member, Technology Association of Georgia FinTech Chapter
    • Steering Council Board Member and Legacy Advisor, Children’s Healthcare of Atlanta Foundation
    • Member, Rotary Club of Sugarloaf
    • Certified Foster Home, Gwinnett County Department of Child and Family Services (“DFCS”)
    • (Past) Board Member, Georgia Tech Business Network
    •  

    HOW TO GET STARTED

    We understand that your business is facing a complex and material financial decision , and you may have many questions. We are happy to answer these for you. As always Sofer™ Advisors provides free consultations.

    WHAT OUR CLIENTS SAY ABOUT US!

    HEART OF A TEACHER

    Our “Heart Of A Teacher” Approach Helps You In Multiple Ways.

    We are educators as well as valuation service providers. We take the time to help you understand your valuation and how to apply that knowledge to your business.

    We ensure that the insights we offer are powerful and the knowledge you gain is invaluable whether this is your first experience or you are a seasoned professional.

    WE BELIEVE DOING GOOD IS GOOD FOR BUSINESS

    We consider ourselves blessed to work with outstanding clients in a challenging and rewarding field, and we feel very fortunate that we can also give back. May you be blessed in abundance so you may bless with abandon!

    CONTACT JEFFREY

    Send a message through the form below

      (770)776-8852
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